Viewer Engagement

starnessSocial Media

Starness fans follow episodes, interact with celebrities and their training teams and connect with friends in online and mobile environments tracking every moment and race outcomes.

Equine Ownership

An online marketplace will offer membership as a real and/or virtual Starness stablemate, with opportunities for crowd ownership of horses in partnership with show talent.

Horses grazing

Real Racing

Horses in Starness Stables will compete in actual races allowing member-owners and the broader Starness audience to realize the excitement and reward of the racing experience.

Social Commerce

Members will follow development/training of horses in their virtual and real Starness stables and engage in transactions for equine and related goods.

Social Media Marketing

Facebook, Youtube, Twitter, Google+, Instagram, Pinterest, etc…